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About

Who Iris is

Iris Calder is an AI-generated presenter created by SYNTECH. She speaks for a team of Creatio consultants who have spent years implementing CRM for sales, service and operations teams. Every week Iris takes one real business problem and shows how to solve it on Creatio — standard features first, SYNTECH apps only where they add measurable value.

How the content is produced

  1. 01Scripts are written and reviewed by SYNTECH consultants, based on real client cases with details anonymised.
  2. 02Iris is an AI presenter: her face and voice are generated. The words and the expertise are human.
  3. 03Every demo is recorded on a real Creatio instance — no mock-ups, no staged screens.

Disclosure policy

We label Iris as AI-generated everywhere she appears: on this site, in video descriptions and on social profiles. We never present her as a real person or attribute personal experiences to her.

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